That has not changed. uPVC remains a key part of what we do and continues to be a strong choice for many projects.
But the market is changing.
More homeowners are asking for slimmer frames, larger openings, modern finishes and a more premium look.
Installers are being asked to provide products that feel contemporary, perform well and suit everything from extensions and renovations to garden rooms and new builds.
That is why Nova has now launched a new range of aluminium windows and doors for trade installers, manufactured using premium Sheerline aluminium profiles.
This new aluminium range gives our trade customers more choice, more flexibility and more ways to meet demand from homeowners who want something beyond standard uPVC
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Why Aluminium Windows And Doors Are Becoming More Popular
uPVC is still a practical, cost-effective and reliable option for many homeowners. It performs well, is easy to maintain and remains one of the most popular choices in the UK.
However, aluminium offers a different type of finish.
For projects where appearance, scale and premium styling matter, aluminium has become increasingly popular. It gives homeowners the slim, modern look they often see in magazines, extensions, garden rooms and higher-end properties.
One of the biggest differences is the frame profile. Aluminium is naturally strong, which means the frames can be slimmer than traditional uPVC alternatives.
Slimmer sightlines mean more glass, more natural light and a cleaner overall appearance.
This is especially useful for larger openings, where homeowners want to connect living spaces with gardens, patios or outdoor areas.
For installers, this creates an opportunity.
Aluminium allows you to offer a more premium option to customers who want modern design, strong performance and a high-quality finish.
What Is Included in Nova’s New Aluminium Range?
Nova’s new aluminium range has been introduced to give trade installers a complete choice of modern window and door options.
The range includes:
Aluminium bi-fold doors, ideal for wide openings and open plan living spaces.
Lift and slide aluminium patio doors, designed for large glazed areas with smooth operation and a premium feel.
Inline aluminium patio doors are a practical sliding door option for homeowners who want space-saving access to gardens and patios.
Aluminium casement windows are a modern alternative to traditional window styles with slim frames and strong performance.
Aluminium flush casement windows, ideal for projects where a cleaner, more refined external finish is needed.
Aluminium casement doors, suitable for matching door and window projects where consistency matters.
This gives installers a more complete aluminium offering, without needing to source products from multiple suppliers.
Why Nova Has Chosen Sheerline Aluminium Profiles
Nova’s new aluminium range is manufactured using Sheerline aluminium profiles, a premium system designed to deliver the modern look homeowners want while also supporting the practical needs of trade installers.
Sheerline is known for its slim sightlines, strong thermal performance and high-quality finish.
This makes it a strong choice for installers who want to offer a more premium aluminium product alongside uPVC.
It has also been developed with installer-friendly features that help make fabrication and installation more straightforward.
For example, the system uses pre-gasketed clip-in beads, helping to remove the need for wedge gaskets or milled beads. This can help reduce complexity, improve consistency and save time during the manufacturing and fitting process.
Another important benefit is the ability to create internally beaded fixed lights using the reverse butt joint.
Internally beaded windows are widely preferred because they provide a cleaner appearance and offer additional security reassurance for homeowners.
For installers, this means a neater, more practical solution without relying on external glazing methods, reverse adaptors or dummy sashes.
For homeowners, it means a more consistent finish, a modern appearance and added confidence in the product.
In short, Sheerline gives Nova’s trade customers a premium aluminium system that looks good, performs well and has been designed with both the installer and end user in mind.
Aluminium vs uPVC: When Does Aluminium Make Sense?
This is not about saying aluminium is better than uPVC in every situation. Both have their place.
uPVC is still a great choice for many everyday projects. It is cost-effective, reliable, energy-efficient and low maintenance. For standard replacement windows, rental properties and budget-conscious projects, uPVC remains a strong option.
Aluminium makes sense when the customer wants something more premium.
It is particularly suited to:
- Modern extensions
- Large patio openings
- Garden rooms
- New build properties
- Higher value renovations
- Contemporary homes
- Projects where slim sightlines are important
The key benefit is appearance. Aluminium gives a sharper, more architectural look. The frames are slimmer, the glass areas can be larger and the overall finish feels more modern.
For trade installers, this means you can offer customers a choice. If they want practical and cost-effective, uPVC is there. If they want premium, modern and design-led, aluminium gives you another option.
Key Benefits of Aluminium Windows and Doors
Aluminium offers several benefits that make it attractive to both installers and homeowners.
Slim Sightlines
One of the biggest selling points of aluminium is the slim frame design. Because aluminium is strong, the frames do not need to be as bulky as some other materials.
For homeowners, this means more glass and less frame. Rooms feel brighter, views feel clearer and the overall finish looks more modern.
For installers, it gives you a strong selling point when speaking to customers who are focused on appearance.
Ideal for Larger Openings
Aluminium is well-suited to larger door sets and wide glazed areas. This makes it a strong choice for bi-fold doors, sliding patio doors and open plan extensions.
Homeowners increasingly want large openings that connect indoor and outdoor spaces. Aluminium helps make that possible while still offering strength, durability and smooth operation.
Strong and Durable
Aluminium is a robust material that is built to last. It does not warp or swell and is designed to perform well in everyday UK weather conditions.
This gives homeowners confidence in the long-term performance of the product, while helping installers reduce the risk of future issues.
Smooth Operation
Modern aluminium doors are designed to operate smoothly, even on larger systems. This is especially important for sliding doors and bi-folds, where the customer experience depends heavily on how easy the product is to use.
A door that looks good but feels awkward to operate will quickly cause frustration. Aluminium systems are built to provide a premium feel as well as a premium look.
Modern Aesthetics
Aluminium has a clean, sharp appearance that works well on contemporary homes, extensions and garden rooms.
It is also popular with homeowners who want darker frame colours, such as grey or black, because these finishes tend to suit the modern aluminium look particularly well.
The Sheerline system also supports a more consistent appearance across the installation. This is particularly useful on projects where fixed lights, openers and doors all need to look visually balanced.
Strong Thermal Performance
Older aluminium products had a reputation for being less thermally efficient, but modern aluminium windows and doors have moved on significantly.
Today’s aluminium products use advanced thermal technology to help reduce heat loss and improve energy performance. This means installers can offer aluminium while still meeting the expectations of modern homeowners around comfort and efficiency.
Why This Matters for Trade Installers
The launch of Nova’s aluminium range is not just about adding more products. It is about helping trade installers respond to what customers are asking for.
Homeowners are more design aware than ever. Many are researching styles online before they ever speak to an installer. They know they want slim frames, wide openings and a premium finish.
If you can offer aluminium alongside uPVC, you are in a stronger position.
It allows you to quote for a wider range of projects, offer better choices and potentially win higher value work. You are not limited to one type of product or one type of customer.
It also helps you present yourself as a more complete installer. Rather than saying “we only offer uPVC”, you can guide customers through their options and recommend the right product for the job.
That kind of advice builds trust.
Why Nova Has Introduced Aluminium
Nova has always focused on supporting the trade with reliable products, honest advice and straightforward service.
The aluminium range is the next step in that journey.
We are not moving away from uPVC. We are expanding our offering so our trade customers have more options when quoting and winning work.
Many installers already trust Nova for their uPVC windows and doors. By adding aluminium, we can help those same installers take on a wider range of projects without having to build a relationship with a completely new supplier.
“We’ve always been known for supporting trade installers with reliable uPVC products, but the market is changing. More customers are asking for aluminium because they want slimmer frames, larger openings and a more modern finish. By choosing Sheerline, we can offer installers a premium aluminium system that looks great, performs well and is designed with the trade in mind.”
Scott, Director at Nova Trade Frames
That means familiar service, familiar support and a wider product range.
The Benefit of Working With Nova
When you work with Nova, you are not just ordering a product. You are working with a supplier that understands the trade.
We know that timing matters. We know that communication matters. We know that when something arrives wrong or late, it reflects on you as the installer.
That is why our approach stays the same across both uPVC and aluminium.
You can expect made-to-measure products, practical support, clear communication and a team that understands what installers need to keep projects moving.
The new aluminium range gives trade customers another option, while keeping the same Nova service they already know.
Why Trade Installers Should Apply for a Trade Account
If you are not already set up with Nova, applying for a trade account is a simple way to access our full product range and support.
A trade account gives you a more direct relationship with the team, making it easier to request quotes, discuss upcoming projects and get advice when you need it.
It also means you can start offering both uPVC and aluminium options to your customers, giving you more flexibility when quoting for different types of work.
Whether you are a sole installer, builder, developer or growing installation business, having the right supplier behind you can make a real difference.
Final Thoughts
The launch of Nova’s aluminium windows and doors range is an important step forward.
uPVC remains a strong and reliable choice for many projects, but aluminium gives trade installers another option for customers who want something more modern, premium and design led.
With slim sightlines, strong durability, smooth operation, advanced thermal performance and installer-friendly Sheerline profiles, aluminium is becoming an increasingly important part of the window and door market.
For installers, this is an opportunity to expand what you offer, win different types of projects and give customers more choice.
Nova is here to support that.
If you would like to find out more about the new aluminium range, request a quote or open a trade account, get in touch with the team today.